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Never worry about where your next video project is coming from again!
The marketing book that enables you to create a constant stream of opportunities (that are perfect for you) into your video business without wasting time, effort or money on marketing tactics that just don't work.
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Video Production Professionals that are applying The Lead Generation Machine process are achieving the following results on average:
See what impact the average results would have on your video business:
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"The Lead Generation Machine has been life-changing. Before your systematic, step-by-step approach, I did know many of these things were important, but didn’t know how to connect them into a system and would quickly abandon my efforts. I don’t exaggerate by saying that you’ve given me hope that I can build my business back stronger than ever before."
Katie Rutter, Thing In A Pot Productions, Bloomington, Indiana
You'll STOP:
You'll START:
- You'll start to see your marketing in a completely new light
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You'll start to attract clients & projects that you love working with and on
- You'll start to have a constant flow of opportunities coming into your video business
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You'll start to pick & choose the projects that you work on
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You'll start to forecast the growth of your video business 12-months ahead
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You'll start to confidently invest in kit, staff, premises, your business, your family & yourself knowing that the cash is coming in
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You'll start to charge a premium & build profit into each and every project
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You'll start to focus on what you are passionate about again (creating beautiful video content)
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You'll start to know exactly what opportunities are coming up
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You'll start to have confidence in a repeatable lead generation system that you can depend on
What do we cover?
The Lead Generation Machine is broken down into 10 sections. Within each section, we have various chapters. Think of these as micro-frameworks.
Within each micro-framework, I introduce the concept behind the micro-framework, I talk about why this is important to us as video professionals, and then I go on to talk you through the exact steps that you need to take in order to get this built into your business.
By the end of the book, you'll have built a powerful marketing system that will generate a constant flow of opportunities that are perfect for you into your video business.
By the end of the book, you'll have built a powerful marketing system that will generate a constant flow of opportunities that are perfect for you into your video business.
Section 1: Bullet Proof Basics
We understand some of the key concepts that our marketing (and in fact our entire business) is built upon.
Section 2: Your Perfect Client
We take steps to clearly identify who our best clients are from both a profitability point of view and an enjoyment point of view.
Section 3: Setting You Up For Success
We set our goals and identify our KPI’s, whilst also laying some solid foundations that our marketing will be built upon.
Section 4: Killer Content
Having truly identified who our perfect prospects are and what their pain points, goals and aspirations are, we are then able to map our content plan.
Section 5: Your Website
We then ensure that our website is set-up and primed for conversion, as this is where we convert our perfect prospects from The Consideration Stage to The Decision Stage and finally into a lead, or an opportunity.
Section 6: Your Emails
We then spend time developing and optimising another of our major distribution channels and that’s our emails - both our broadcasts and our email sequences.
Section 7: Your Social
The third and final major distribution channel is our social media. We look at the role in which social plays when it comes to transitioning our perfect prospects through The Buyer’s Journey. We set-up and optimise the social channels that are going to have the biggest impact on our business. And, we understand why so many video production professionals get social media marketing so wrong!
Section 8: Traffic
We then spend time looking at how we get people through to our website and converting to opportunities.
Section 9: Reporting & Review
Once everything is set-up, we go deep into our reports to ensure that we have a constant hand on how our marketing is performing.
Section 10: Building On The Success
Finally, we look at how we can identify opportunities that our reports are showing us and how we can take hold of them.
What do we cover?
The Lead Generation Machine is broken down into 10 sections. Within each section, we have various chapters. Think of these as micro-frameworks.
Within each micro-framework, I introduce the concept behind the micro-framework, I talk about why this is important to us as video professionals, and then I go on to talk you through the exact steps that you need to take in order to get this built into your business.
By the end of the book, you'll have built a powerful marketing system that will generate a constant flow of opportunities that are perfect for you into your video business.
By the end of the book, you'll have built a powerful marketing system that will generate a constant flow of opportunities that are perfect for you into your video business.
Section 1: Bullet Proof Basics
We understand some of the key concepts that our marketing (and in fact our entire business) is built upon.
Section 2: Your Perfect Client
We take steps to clearly identify who our best clients are from both a profitability point of view and an enjoyment point of view.
We set our goals and identify our KPI’s, whilst also laying some solid foundations that our marketing will be built upon.
Section 4: Killer Content
Having truly identified who our perfect prospects are and what their pain points, goals and aspirations are, we are then able to map our content plan.
Section 5: Your Website
We then ensure that our website is set-up and primed for conversion, as this is where we convert our perfect prospects from The Consideration Stage to The Decision Stage and finally into a lead, or an opportunity.
Section 6: Your Emails
We then spend time developing and optimising another of our major distribution channels and that’s our emails - both our broadcasts and our email sequences.
Section 7: Your Social
The third and final major distribution channel is our social media. We look at the role in which social plays when it comes to transitioning our perfect prospects through The Buyer’s Journey. We set-up and optimise the social channels that are going to have the biggest impact on our business. And, we understand why so many video production professionals get social media marketing so wrong!
Section 8: Traffic
Section 9: Reporting & Review
Once everything is set-up, we go deep into our reports to ensure that we have a constant hand on how our marketing is performing.
Section 10: Building On The Success
Finally, we look at how we can identify opportunities that our reports are showing us and how we can take hold of them.
About The Author
Coming From Experience
Tim started his video business from his grandmother's spare bedroom with nothing more than a camera and a dream.
Within the space of a few short years that little company had grown.
The company outgrew its offices four times, employed 33 full-time members of staff, was the UK's leading production company, was working with brands such as Adidas, Nike & Yves St. Laurent, and was valued at over $20m.
Today Tim consults with many of the world's biggest brands on their video marketing strategies and teaches video production professionals simple, but powerful marketing, sales and retention strategies.
But life hasn't always been so rosy.
Black Box Thinking
When his bank withdrew a £500k credit line (almost $700k), the business that Tim had built from scratch to being the UK's leading production company went into liquidation.
What followed was a year of pain, embarrassment and depression. But then Tim read a book - Black Box Thinking by Matthew Syed.
Tim knew that if he found the courage to learn from his mistakes, he would be able to build back strong. And that's exactly what he did.
After making a promise to his wife, Tim reviewed everything. Every minute detail of his business. But also every minute detail of the video production industry.
Building Back Stronger
About The Author
Coming From Experience
Tim started his video business from his grandmother's spare bedroom with nothing more than a camera and a dream.
Within the space of a few short years that little company had grown.
The company outgrew its offices four times, employed 33 full-time members of staff, was the UK's leading production company, was working with brands such as Adidas, Nike & Yves St. Laurent, and was valued at over $20m.
Today Tim consults with many of the world's biggest brands on their video marketing strategies and teaches video production professionals simple, but powerful marketing, sales and retention strategies.
But life hasn't always been so rosy.
Black Box Thinking
Building Back Stronger
From that review, Tim developed three key systems that allowed him to build back stronger than ever.He developed a simple marketing system, a simple sales system and a simple retention system. When he started to see the results, he knew that he could have a huge impact on the industry that he loves.
He started to teach his frameworks to video production professionals around the world and has now published these strategies into three books; The Lead Generation Machine, Conversion 90 and Retain.
Tim also now consults with brands and organisations such as Shell, The International Olympic Committee and Unilever (to name a few) on their video marketing strategies.
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